In other words Yahoo! Mail is not just a mail application anymore: it's a real aggregator that shows the user's lifestream, reporting updates from all the friends who authorized Yahoo! for social updates.
AggregateAnother step towards connections and aggregations. Media are giving the user tools to connect their personal brands with each other's and with traditional brands. The connections are built up with the model "Aggregate when listening and target directly when speaking".
Stephen Shankland wrote an interesting post about Yahoo! Mail evolution: "Yahoo puts meat on Open Strategy bones".
This reminds me a lot of the new Bebo interface, which embeds social features and allows users to see everything happening in their circle of friends and connections.
TargetAlso, there's more detail on the other side of this trend: targeting. Allowing users to surf niche social network is becoming easier and easier everyday.
Google Friend Connect, Facebook Connect and MySpaceID are technology with different characteristics, but they all allow the users to log-in with their detail in applications outside general social networks, also in niche social networks.
Here's how the three technologies can be used
- Google Friend Connect > Reach the largest number of users
- Facebook Connect > Get new visitors (FB Connect allows to share the user's action on the user's friends walls
- MySpaceID > Reach a lot of MySpace users (this technology is useful to reach a quite precise target)
If you want to know more about Web registrations vs aim, take a look at David Berkowitz article on AdAge: "Facebook, Google and MySpace Represent the Future of Web Registrations"
Connect the dots
Following the trend of the last six months it really makes a lot of sense to me to think back and "connect the dots". The picture that comes out looks a lot like a worldwide distributed aggregator that allows user to keep up with their digital (not only social) life and the forming of a universal key to access virtually anything on-line (not only social).
When you connect the dots of the last 6 months, what picture do you see? What's the most relevant trend in digital media in your opinion?