A lot of people did a great job with me this year and I want to thank all of them, also allowing me to prepare for a great 2010.
On this blog, I'd like to do something different: I want to highlight people who have been meaningful to my thinking this year through their digital and social channels. Mainly blogs, Twitter, FriendFeed, but also Facebook.
I want this to be a recommendation, so I won't focus on the widely known (but still stellar) Chris Brogan, David Armano, Jeremiah Owyang and Valeria Maltoni (and a few others), that really inspire me and do a great job. Don't get me wrong: they're great, but I'm alms sure you already know / follow / friended them sometime.
So what I will give to you is a focus on people who are probably less "mainstream" but so much an inspiration. Take a look at their job and - if you like it - follow them, let them know and let other people know, too.
PS: I'd love to see your recommendations in the comments of this post, too.
- HolyCow (AKA Mark Hancock): Mark is a planner with a huge experience and has a great approach to the "digital side" of planning. He's not a frequent poster, but when he writes, he doesn't just bring new perspectives or ideas to you, he pushes you to think further.
Recommended: his thoughts about the future of marketing and advertising.
Quick definition: Thinking Catalyst.
- Servant of Chaos (AKA Gavin Heaton): Gavin has a tremendous way to use social media. I would say he truly is a connector. Or an "Agent Zero", as Chris Brogan and Julien Smith would call him. He has a great passion in understanding how social media work and in putting people together to generate value. He's also very active on charity front and on doing good for his fellows.
Recommended: his P-L-A-Y framework.
Quick definition: Engaged connector.
- Social Strategy & Design (AKA Karl Long): Karl is actually pretty known and followed, but I wanted to include him in the list because I can't define him as "mainstream". His approach to social media is strategic and aims at seeing social media as a way to generate value. You'll find his post are truly inspiring and focused on communities rather than on technology. Which is good because it allows to apply his thinking to a wider range of tactics.
Recommended: thoughts on post consumer society and the culture accelerator.
Quick definition: Community Strategist.
- The Spinks Blog (AKA David Spinks): I discovered David's blog only recently and it was a shame I didn't do it earlier. Very interesting insights and nice way to put a spotlight on what works well in social media.
Recommended: his thinking about connecting with the consumer through a long term engagement.
Quick definition: Social Media Spotlight.
There are many more blogs and people I'd like to mention, but I'd just like to keep this post less than 4 chapters :-) , so I focused on the ones I thought you might not know and that could make an impact on you.
For 2010, keep an eye on how social media will change the way we think about relationship and communication between brands and consumer, also through these people's eyes..
A mention for Italian readers. Keep an eye on Rock & ROI, a blog by my friend Gabriele Cucinella. A new born blog, but very promising so far.