What is the most common activity we think of when we talk about the internet? Today we would all probably still picture ourselves in front of a browser, perhaps starting from Google search.
This scenario was once the main (and almost only) possibility for users, but now many more options are arising, challenging the unique domain of web browsing and search as the way we live the internet. According to form Chris Anderson, who a few months ago stated that "The Web is Dead", the main elements to blame for this situations are apps, subscription services and freemium.
Another big player must be considered as one of the main elements changing our behaviours: social network's feeds, like Facebook's News Feed or LinkedIn Signal. Browsing in Facebook is - for many - integrating (or replacing) standard web browsing, based on search as a way to find an answer to a need and as a user experience enabler. According to a research, time spent on Facebook is more than time spent on Google for US audience.
The way we think about the internet is changing forever thanks to Facebook: the activity of liking, commenting, updating our status and instant messaging is gradually replacing the model of searching and finding content. As Fast Company points out, this is particularly true for 21 - 29 years old females?
There are many signs about it, including the increase of time spent on social networks by users.
Facebook is also asking users to make it their own home page.
What do you think about this trend? Will social network browsing slowly replace standard browsing? What do you think about it?