I’m a big fan of Josh Bernoff’s idea of "splinternet":
Systems (and "Operating" systems, if you want) are becoming "social as well". Borders are blurring quick between operating systems, the web and social media, think about it:
Each new device has its own ad networks, format, and technology. Each new social site has its login and many hide content from search engines.
We call this new world the Splinternet (with a nod to Doc Searls and Rich Tehrani, who used the term before us with a somewhat different meaning). It will splinter the Web as a unified system. The golden age has lasted 15 years. Like all golden ages, it lasted so long we thought it would last forever. But the end is in sight.
- April 27th 2009, Jeremiah Owyang, in its "Eras of Social Web" defines an "era" where "Social Networks become like operating systems";
- July 7th 2009, Google launches Chrome OS, the operating system that lives "in the cloud", in the web. And you know how social the web is becoming for Google, too. (Hint: take a look at Buzz as latest example);
- April 12th 2010, Microsoft launches KIN Phones with social network integration;
- April 24th 2010, looks like iPhone OS 4 will have social network integration (Facebook mostly)
- April 27th 2010, Canonical releases Ubuntu 10.04 LTS Lucid Lynx: the new open source operating system that is "social from the start", offering an integration between the user's social networks and the system itself. The user can interact with its peers directly from the desktop;